The Jordan Vision Clinic wanted to create a brand identity that stood out from competitors. With a different optometrist logo approach, the eye-chart concept is a distinct and diverse direction. The mark's simplistic nature creates an efficient scalability across all design deliverables and can be easily recognized as patients and customers shop for optometry services.
Replacing an antiquated online scheduling user interface, booking an appointment and entering insurance information with Jordan Vision Clinic becomes an enjoyable browser or mobile experience.
